CHIO SNACK PACK
Two intense shoot days, packed with bold flavour combinations, practical effects and high-energy live action: for this Chio Chips production, playful food experimentation met neon-lit performance in a visually dense and deliberately unconventional setup.
Chio Chips: Weird, Playful, Unforgettable
Over the course of two intense production days, this Chio Chips project brought together live action, food styling and practical effects in a bold and playful visual world. A performer interacted in front of an LED wall enhanced by bright neon elements, while unusual flavour pairings pushed the visual concept into unexpected territory — from chips with ice cream to a more down-to-earth fried egg variation. The shoot embraced exaggeration and surprise throughout, including the unconventional opening of a chip bag with a samurai sword. With both setups prepared in parallel, the production was able to move efficiently between live-action and effects work, resulting in a dense and energetic piece that seamlessly combined performance, food imagery and hands-on effects.
Full list of Credits:
Client: Intersnack Deutschland SE
Agency: Die Markenflüsterer
Production: Bakery Films Filmproduktion GmbH
Client: Katja Johannson
Client: Marius Schwarz
Agency: Jochen Rupp
Director / DP: Jens Schwengel
Assistant Director: Axel Frese
Executive Producer: Stefan Schuh
Production Manager: Christiane Bergmann
Runner / Driver: Liam Fiedler
Technical Crew & SFX: Thomas Degner / Boris Fey / Ingo Bauer
Food Styling: Clarence Brown
Styling: Regina Knobloch
Styling: Doris Jahn
Hair & Make Up: Tini Sager
Catering: Fairmann´s Tochter
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