Chio Chips: Weird, Playful, Unforgettable

Over two intense production days, this Chio Chips project combined live action, food styling and practical effects to create a bold, playful and visually charged world. Prepared and shot with our team in our new studio, using our own camera and high-speed lighting equipment, the production showed how an ambitious setup could be realized within a budget framework that otherwise would have been hard to achieve.

The visual concept paired live performance in front of an LED wall with bright neon elements and deliberately unexpected food combinations — from chips with ice cream to a fried-egg variation. Exaggeration and surprise ran through the entire piece, including the unconventional opening of a chip bag with a samurai sword. With both setups prepared in parallel, the team moved efficiently between live-action and effects work, resulting in a dense and energetic final film that seamlessly combined performance, food imagery and practical effects.

At the same time, the project reflects the company’s evolving profile: a production that brought all capabilities together under one roof, from pitch treatment and concept development to execution, post-production and final delivery.